Xiaomi is opening a retail retailer in London because it extends its Europe push

Xiaomi’s growth into Europe continues at pace after the Chinese language smartphone maker introduced plans to open its first retail retailer in London.

The corporate is finest identified for creating high quality Android telephones at inexpensive costs and already it has launched units in Spain, Italy and France. Now, that foray has touched the UK the place Xiaomi launched its Mi eight Professional gadget at an occasion yesterday and revealed that it’s going to open a retailer on the Westfield mall in London on November 18.

That outlet will grow to be Xiaomi’s first approved Mi Retailer. Styled on Apple’s iconic shops, the Mi retailer will showcase a spread of merchandise, not all of which can be found within the UK.

Nonetheless, Xiaomi has proven a style of what it plans to supply within the UK by introducing quite a few merchandise alongside the Mi eight Professional this week. These embody its finances tier Redmi 6A cellphone and, in its equipment vary, the Xiaomi Band Three health gadget and the £399 Mi Electrical Scooter. The corporate mentioned there are extra to come back.

That product choice might be out there by way of Xiaomi’s personal Mi.com retailer and a spread of different shops, together with Amazon, Carphone Warehouse and Three, which could have unique distribution of Xiaomi’s smartphones amongst UK telecom operators.

Xiaomi hasn’t branched out into the U.S. — it does promote quite a few equipment — however the European launches mark a brand new section of its worldwide growth to take it past Asia. Whereas Xiaomi does declare to be current in “greater than 70 nations and areas around the globe,” it has recorded most of its success in China, India and pockets of Asia.

CEO Lei Jun has, nonetheless, spoken publicly of his aim to promote Xiaomi telephones in the united statesby “early 2019” on the newest.

Nonetheless, even with its focus considerably restricted, Xiaomi claims it has shipped a report 100 million units in 2018 thus far. The agency additionally posted a $2.1 billion revenue in its first quarter as a public firm following its Hong Kong IPO. Nonetheless, the IPO underwhelmed with Xiaomi going public at $50 billion, half of its reported goal, whereas its shares have been valued at beneath their IPO worth for the reason that center of September.

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